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This is an essential marketing guide for managers and owners and any sales specialist new to the hotel business. Written specifically for the independent hotel market, the sales and marketing needs of this sector have been neglected and there is no direct competing title which delivers information at this practical level.

This is the first real cookbook for cocktails covering the entire breadth of this rich subject. THe book provides much more than merely the same old recipes: it delves into history,personalities, and anecdotes; that show you how to set up a bar,master important techniques, and use tools correctly; and it delivers unique concoctions, many featuring Dale DeGroffs signature use of fresh juices;as well as the classics.Dale DeGroff is the epitome of Perfect Bartender, universally acknowledged as the world's premier mixoligist. From Entertaiment Weekly to the Culinary Institute of America whenever anybody wants information they turn to Dale. A great book and a must for ever bartender.