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This is an essential marketing guide for managers and owners and any sales specialist new to the hotel business. Written specifically for the independent hotel market, the sales and marketing needs of this sector have been neglected and there is no direct competing title which delivers information at this practical level.

This is the first real cookbook for cocktails covering the entire breadth of this rich subject. THe book provides much more than merely the same old recipes: it delves into history,personalities, and anecdotes; that show you how to set up a bar,master important techniques, and use tools correctly; and it delivers unique concoctions, many featuring Dale DeGroffs signature use of fresh juices;as well as the classics.Dale DeGroff is the epitome of Perfect Bartender, universally acknowledged as the world's premier mixoligist. From Entertaiment Weekly to the Culinary Institute of America whenever anybody wants information they turn to Dale. A great book and a must for ever bartender.

Ferran Adria has revolutionized the world of gastronomy. His restaurant El Bulli is recognized as the Best Restaurant in the World. Artist Richard Hamilton and Vicente Todoli Director of Tate Modern London explore the relationship between the cuisine of El Bulli and the world of art. Really a fascinating subject. The book compiles debated, texts and round tables between artists, chefs,critics,gallaries and curators, representing the most potent personalities of art and the gastronomic worlds. These include Heston Bluemnthal and many others. If you are a Ferran Adria fan this book though different should be part of your resource library.